Bring Hollywood to Future Home Matsushita to Launch Full 4K

Next year, Panasonic will become a truly "hundred-year enterprise." Now, they are looking forward to their next 100 years. At the IFA 2017 in Berlin, Germany, Matsushita's unprecedented booth doubled. In the “TV+HomeAV” zone, Panasonic shouted the slogan “Hollywood to your home”. In addition to introducing Hollywood content, Panasonic wanted to have TV. Blu-ray and other audio and video equipment have been fully upgraded to the 4K level.

In this exhibition, the Panasonic exhibition booth is divided into "Better Living Tomorrow", "Smart Life", "TV + Home AV", "Digital Imaging" and other areas, according to the residential space functions will be divided into household appliances, and thus more intuitively For the visitors, he described the “Sacred Life” proposed by Matsushita.
Due to the large size of the booth, so many televisions can be placed, Matsushita decided to be so fortuitous for one time.

In the TV display area, the big "4K HDR" LOGO is very conspicuous. As the most important display technology in recent years, Panasonic has actively promoted the 4K and HDR fields, and its newly released television products have fully supported 4K and HDR. The deep accumulation, Panasonic TV not only enjoys wide color gamut, high-brightness LED panel, more professional image processor and Hollywood laboratory professional colorist nearly perfect tuning.

OLED is hailed as the next-generation display technology, and Panasonic's OLED TV has added a new member - the EZ1000 series of 77-inch TVs made its debut.

The TV uses OLED panels from LG Display, 800nits brightness, equipped with HCX2 professional image processing chip, support HDR10 and HLG these HDR standards. Through hardware circuit correction and the participation of professional colorist Mike Sowa from Hollywood, the EZ1000's color performance fully meets Hollywood's requirements for color on the screen.

To experience a Hollywood-like visual feast in the home, apart from having a TV supporting 4K HDR, 4K UHD Blu-ray and 4K Blu-ray discs are also available. Panasonic is a member of the UHD Alliance and is also an early manufacturer of 4K UHD Blu-ray players. For example, the high-end DMP-UB900 Blu-ray Disc which was launched in Europe and the United States has exhibited at the show.

In terms of content, you can play 4K videos from NETFLIX and Amazon online through Panasonic Blu-ray Disc. Even with 2K videos, Panasonic Blu-ray's picture quality enhancement technology can still achieve screen performances close to 4K.


Panasonic has continued to explore new ways of life in the past century. Bringing Hollywood to everyone's family and fully opening up 4K is one of the measures that Panasonic has to solve the family's audiovisual needs. Before the Panasonic booth with a strong lineup and complete range, this vision is no longer just a dream.

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