Appliance market before the holiday force

The pace of the Spring Festival is approaching, and major shopping malls and shopping malls are mobilizing a large number of people to purchase new products. Today, the concept of New Year's goods is not limited to traditional meanings such as dried fruit snacks. New products such as computers, cameras, mobile phones, color TVs, and induction cookers are also becoming New Year's goods. Before and after the Spring Festival, sales of home appliances entered the peak season, and the price cuts in the appliance market in Yancheng were on schedule.

“The pre-holiday home appliance market is the most concentrated period of time for the consumer electronics market in one year. It concentrates 30% of the profits in one year. Almost all businesses will fight for the new home appliance market in this period.” According to Zhan Weiqiang, a site manager of a home appliance store in the trading city. The pre-holiday home appliance market, like the two Golden Weeks, is the sales season most valued by businesses. Appliance stores have generally increased the sales of promotional resources, and it is understood that from this week onwards, the sales climax of “home appliances New Year” has begun to appear.

Recently, in many home appliance stores in our city, refrigerators, washing machines, induction cookers, rice cookers, and soya-bean milk makers have become hot spots for people to buy. Many consumers who walk into the appliance store are looking to flat-panel TVs. According to home appliance store color TV sales personnel, after entering January, their flat-panel TV sales into the hot period, consumers mostly favor large-size TV, 47-inch, 42-inch and 40-inch most sought-after. Sales staff said that during the Spring Festival, the promotion activities of home appliance stores have made the purchase of flat-panel TVs a lot more affordable. For example, some brands of flat-panel TVs have cut their prices by more than 30%, and they have also received a small number of small home appliances when they purchase certain models of TVs. Li Ying, a citizen who is currently selecting television, said that she can now use a different inch of old TV to reach cash ranging from 100 to 300 RMB. This year, she just moved to her new home. She has a discount at the time of the Chinese New Year to select with her family. Buy TV.

During the interview, Zhan Weiqiang said that compared with previous years, the number of people who purchased high-end home appliances such as TVs, refrigerators, and washing machines before the holiday season to home appliance stores increased significantly. Because after one year's accumulation, consumer spending power during the Spring Festival is generally higher than usual. Consumers who took red envelopes and received year-end awards have chosen to purchase high-end goods to reward themselves and their families. Last Sunday, people were crowded in front of a home appliance sales area on Zhongshan Road. A salesperson introduced that in the past few days, the delivery was busy, and the sales of high-end home appliances continued to hit new highs, with sales of double-door refrigerators rising by nearly half from the same period last year. In addition, high-end products such as automatic washing machines have also been loved by consumers.

In addition to traditional home appliances, all kinds of new and versatile electronic products are now popular choices for customers. Yesterday, the author learned from a number of home appliance stores that sales of digital cameras and video cameras have increased dramatically in recent days. The digital camera with a price of around a thousand yuan is the best-selling digital camera. The large-capacity hard disk camera with convenient portability is an indispensable tool for traveling on the Spring Festival. According to industry insiders, this year's Spring Festival appliance launch started earlier, and the sales period in the past two weeks increased to four weeks. With the continuous promotion of sales activities in chain stores, sales performance on weekdays rose rapidly. After the Spring Festival has become "May 1st" and "11th", the third consumer focused on the outbreak period. Analysis of home appliance stores believes that home appliances have become New Year's goods, mainly divided into three major blocks: one is a mobile phone, tablet computers and other digital electronic products, a hot spot in the gift market of the Spring Festival; the second category is the traditional home appliances, refrigerators, washing machines The large appliances have become a must-have for the newly-wedted new homes and home improvement market; the third category is a variety of small home appliances that are more practical, such as winter heaters, cooking small appliances, and so on.