Small household appliance market is continuously subdivided

According to relevant analysis reports, benefiting from the accelerated progress of urbanization and the rebound of the real estate market, retail sales in the small household appliances market maintained double-digit growth, and the market continued to subdivide and more brands entered the high-end segment.

The national retail sales projection data of GfK China, a market research organization, represented a total of 114.4 billion yuan in retail sales in China's small home appliances market in 2013, a year-on-year increase of nearly 13% from the year-ago period of 2012. More than 100 brands were found in the mid- to high-end market last year. action. The agency expects that the retail sales of the small household appliances market in China will continue to maintain double-digit growth in 2014.

Zhong Yikang's report also showed that high-end products such as IH electromagnetic heating rice cookers, juice extractors, and smart vacuum cleaners became the market stars in 2013. The retail monitoring data of China Yikang indicated that in 2013, IH electromagnetic heating rice cookers continued to grow at a rapid rate, retail sales increased by 109.9% year-on-year, and retail sales increased by 80.1% year-on-year. However, although this type of rice cooker is favored by consumers for more energy and nutrition, it still has a relatively low market share in the overall market, with retail sales accounting for 2.7% and retail sales accounting for 11.1%.

Frequent food safety problems have caused food processors to enter more households. In 2013, the best-performing food product category was juicers, with retail volume increasing by 25.2% year-on-year, and retail volume ratio rising from 12.9% to 18.0%. . Among them, although the market share of raw juice products was relatively low, it showed rapid growth. In 2013, retail sales increased 28 times year-on-year, retail sales accounted for 3.3%, and retail sales accounted for 11.1%.

Last year, iRobot, Proscenic, Cobos, LG, Samsung and other vacuum cleaner manufacturers enthusiastically pushed smart sweeping robots, setting off the sales acceleration of the smart vacuum cleaner market. In the vacuum cleaner market, the volume of retail sales dropped by 11.18% year-on-year, and the smart vacuum cleaners became the only growth category. The retail volume and amount increased by 25.27% and 32.27% year-on-year, respectively, and was more than twice the price of the general vacuum cleaner products, making the smart vacuum cleaners The market share of vacuum cleaners is less than 6%, but retail sales accounted for more than 15%, becoming a hot spot in the market.

In addition, rich functions such as high-temperature sterilization and dehumidification are gradually integrated into the products of the Garment Steamer, making the Garment Steamer more than the share of the traditional electric iron to become the protagonist of the electric iron market. The data show that the electric iron market has shrunk again in 2013 and the overall retail volume has dropped by 15.67% year-on-year. Although the hang-up ironing machine failed to shake off the overall market downturn, it dropped by 5.74% year-on-year, but far better than the 27.30% drop in steam irons. Now. Moreover, the garment hot-hanger market has a high degree of brand concentration, and domestic brands have an absolute advantage.