In recent years, wearable electronic devices have been hot, and various giants including Apple, Samsung, Google, Sony, NIKE, Xiaomi, and Microsoft all want to eat this piece of cake. However, the wearable market is not yet mature. It can be said that it is "the thunder is loud and the rain is small." Where is the bottleneck of the industrial explosion? Is it the best time for manufacturers to make a large-scale march? How to integrate different resources such as hardware, software, applications and operational services? The guests at the "2013 Wearable Electronic Devices Application and Technology Forum" held in Shenzhen on December 20th had a heated discussion on the above issues. The forum was hosted by Shenzhen Semiconductor Industry Association and hosted by Siruida Media, attracting more than 600 industry players including Huawei, ZTE, BYD, Yulong Telecom, Desai Electronics, Midea, Yifang Digital, Leyuan, Lingtuo and other electronic companies. People involved.
Depending on the application, wearable electronic devices can be divided into three categories, namely sports health, such as Nike FuelBand, Jawbone Up, å’•å’š bracelet, mobile phone accessories, such as Pebble, Bluetooth watches, and smart terminals. Such as Google glasses, Android watches and so on. "Current wearable devices as mobile phone accessories will have better development opportunities. After the cloud and big data are completed, the smart terminals that are different from mobile phones will be the mainstream form of wearable products." Shenzhen Semiconductor Industry Association Advanced Market Analysis Teacher Zhou Laiping said.
The hardware design of wearable electronics includes low-power processing platforms, power solutions, sensing components, wireless transmission, display and interaction, materials, and more. Zhou Ruhui, hardware design manager of Beijing Tuman Baida Technology Co., Ltd. pointed out that wearable electronic devices are a variety of products, not limited to the current popular smart watches / bracelets, smart glasses, can be smart clothes / shoes Smart helmets, smart buttons, etc. At the same time, he also shared the experience of Tuman in the pre-defined definition of the wearable products and the development process to the audience participating in the forum; Renfei senior market engineer Ren Yuan brought its ultra-low power consumption STM32 series products with small package characteristics, which are widely used in smart wristbands (health tracking), sports watches (information push, health tracking), smart watches (real-time communication, color display) design; from local excellent agents North Gao Zhiming's product manager, Shang Gaoming, combined with the development history of smart watches, introduced the hardware design of smart watches from MCU, screen and sensor perspectives, and introduced the company's smart watch solution based on low-power MCU EFM32.
For the low-power design and wireless transmission of wearable devices, Bluetooth 4.0 can be said to be an important technology to promote the development of smart wearable electronic devices, from tennis shoes, watches, keyless start to bed making and other emerging Bluetooth devices. The advantages of Bluetooth low energy technology. According to Lu Rongliang, Technical Marketing Manager of Greater China, Bluetooth Technology Alliance, the latest Bluetooth version 4.1 has just been released. It improves performance on the basis of Bluetooth 4.0, and can better meet the low-power design requirements of wearable electronic devices and solve battery life. The problem of insufficient capacity.
Software design and emerging applications open up new markets for wearable electronics and help system vendors differentiate their product designs. Zhang Jian, senior marketing manager of Beijing Jietong Huasheng Voice Technology Co., Ltd., fully demonstrated its Lingyun Intelligent Human-Computer Interaction (HCI) technology open platform, which can provide many core technical capabilities such as speech synthesis, speech recognition and handwriting recognition. Developed by Youle Live (Beijing) Network Technology Co., Ltd., the app is focused on women's physiological health information analysis and services. Currently, it has more than 30 million registered users and has a high reputation in the female user community. CTO Zhu Yujing I shared their application development design concepts and introduced how to design different commercial applications based on APP data collection and finishing. The unique positioning of the app and how to connect this fragmented and large application needs with wearable devices has aroused great interest from the audience.
In the final peak dialogue session of the forum, guests from Tuman Technology, Bei Gaozhi, Guangju Technology, Junzheng, Ruizhi Semiconductor, Family Interaction, Yundong Yingjie, Youlehuo and the audience launched an extremely fierce interaction. The topic covers the technical requirements of the chip level to the end product, how to locate the product, and application planning.
The guests from Junzheng and Guangju Technology said that the positioning of wearable devices is not clear enough. It must be different from smart phones, focusing on the core of mobile health and caring for human health. Wearable electronic devices are consumer electronics products that provide customized and accurate information for everyone and will become a rigid requirement, with the ultimate goal of helping users quantify themselves. Shang Gaoming believes that the current industrial bottleneck lies in the lack of mature hardware and solutions. First, mature products must be introduced to the market, manufacturers can obtain large-scale data, and then think about what useful applications are provided. Wearable electronic devices cannot be used as mobile phones or tablets, and they are required to provide complete hardware solutions from the beginning. .
Zhou Laiping believes that low-power technology can not meet the demand, the "killer" application service is missing, the reliability is insufficient and the appearance of the process is rough, the user habits still need to be cultivated and other four problems that restrict the wearable electronic market breakthrough, the future development of the industry Collaborative advancement in hardware, software, and operational services is required. As for whether it is suitable for manufacturers to enter now, guests from Junzheng said that at this time, it is more suitable for companies with ideas, inputs, and products with special products, but if it is not such a company, it is best to wait for Apple iWatch to come out, product design. Mold formation, and then large-scale follow-up is more appropriate.
Wearable electronic devices are the most important areas of hardware for consumer electronics manufacturers this year and next. There are no fewer than five seminars in Shenzhen in the last three months. Wu Limin, general manager of Siruida Media, said: "This forum is unique in that it covers the upstream and downstream of the industry chain. The vendors cover hardware designers, APP software developers, solution technology providers, etc., and wear them from different levels of hardware, software and applications. The ecosystem of products is very rich in content, providing a platform for the industry to fully exchange information."
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