ARM hosted its 2014 Technology Forum in Beijing on Wednesday. Sina Mobile had the opportunity to interview Dr. John Heinlein, MD, Vice President of Global Marketing, and Michael Horne, Head of Internet of Things, to discuss topics such as the Internet of Things, the Cortex-M series architecture, and mbed OS.
One of the key ideas ARM is pushing is the concept of transferring the hardware model into software. While many mobile phone users may not be familiar with ARM, tech enthusiasts certainly are. The company doesn’t sell chips directly but licenses its technology to semiconductor and software vendors. Its low cost, high performance, and low power consumption make the ARM architecture ideal for mobile devices.
Take the MediaTek MT6595, a popular eight-core processor, which uses four Cortex-A7 cores and four Cortex-A17 cores. Similarly, the A8 chip in the iPhone 6 is based on the ARM V8 architecture, and the Krait 400 CPU in Qualcomm’s Snapdragon 801 is also built on an ARM-based design.
In the mobile processor architecture licensing market, ARM has dominated for years, cleverly avoiding direct competition between chip manufacturers. Recently, ARM released the Cortex-M7 processor design and the free mbed OS operating system, aiming to bring the same success from the mobile space to the Internet of Things (IoT) market.
mbed OS is a free operating system designed specifically for Cortex-M based hardware, offering features like security, communication protocols, and device management. According to Dr. John Heinlein, small and medium-sized enterprises can register on the mbed OS website to access the OS and gain support from over 100 OEMs, foundries, and major chip companies. ARM will also help with marketing efforts.
“This is a huge opportunity for SMEs,†said Dr. Heinlein. ARM has done the foundational work, allowing companies to focus on innovation and differentiation while reducing development costs and time-to-market.
The mbed OS strategy follows the same model as ARM’s licensed chip technologies—combining a strong ecosystem with proven experience. This gives ARM confidence in the future of mbed OS.
But why is ARM leading the IoT movement? Despite being a “Golden Partner†of the Cortex-M series and mbed OS, there are many competitors in the market, such as Qualcomm and China Telecom, who have long advocated for smart cities, a critical part of the IoT landscape.
When asked why ARM is the right choice, Dr. Heinlein was quick to respond. “There are two main reasons.†First, ARM offers a platform that spans multiple standards, backed by long-standing partnerships and a robust ecosystem. Second, ARM has collaborated with key communication platforms. Over the past 13 years, it acquired Sensinode Oy, a company that helped develop the 6LoWPAN standard for low-cost, low-power devices.
Dr. Heinlein also emphasized that the third advantage comes from the success of ARM in the A-series (mobile chip design), along with compatibility and industry inertia. “The fourth point is simple—security,†he added.
Beam Light
1).Excellent pattern,mute,the best effect of the light is 5 to 30 meters.
2).Competitive price and high quality.
3).LCD Chinese and English bilingual menu,brightness.
4).Suitable for performances,bars,banquet hall,multi-purpose conference room,theater,studio,etc.
Our company have 13 years experience of LED Display and Stage Lights , our company mainly produce Indoor Rental LED Display, Outdoor Rental LED Display, Transparent LED Display,Indoor Fixed Indoor LED Display, Outdoor Fixed LED Display, Poster LED Display , Dance LED Display ... In additional, we also produce stage lights, such as beam lights Series, moving head lights Series, LED Par Light Series and son on...
Beam Light Series,Sharpy Beam Light,Led Moving Beam Head Light,Led Beam Light
Guangzhou Chengwen Photoelectric Technology co.,ltd , https://www.cwleddisplay.com