Millet TV screen operation success tips parent-child early education life shopping one stop solution

As the leader of artificial intelligence television, Xiaomi TV has set up a large-screen operation platform to deepen the field of parent-child education and layout the large-screen e-commerce model to bring premium service experience to rice noodle users and partners. The ability to support large-screen operations is based on the user's scale and interactive stickiness. Xiaomi TV adheres to the concept of open cooperation, mutual benefit, and win-win cooperation. It exerts a platform effect and attracts top industry partners to access the Xiaomi TV application store to realize rice noodle users, development cooperation, and Xiaomi TV. Three-way win-win situation.

Parent-child early education platform has become increasingly prominent

Open the Xiaomi TV App Store, users can easily download many parent-child care and early childhood education apps. These development partners provide quality services that can cover early childhood education, children's education, music education, family interaction, and help young parents use the large-screen Internet platform. , to achieve close interaction with the baby. As the young man's first artificial intelligence television, Xiaomi TV has unparalleled brand advantages in the special population of young parents. They are all profound experiencers of Xiaomi's products. After setting up a family and owning babies, they prefer to use millet. Provide a large-screen operation platform to accumulate and practice parenting early childhood behavior.

At present, Xiaomi TV App Store already has the industry's top premium parent-child education partner.

The "English Interesting TV Version" was first launched in the Xiaomi TV App Store. This application app with the "Dai Pei Ren" line of origin allowed users to become the protagonist in the process of English dubbing and to speak English with the original films from Europe and America. Dry and boring word grammar learning style. Large-screen display to round your movie star dreams, many scenes "burning" passion, enriching textbooks more "sound" movement, listening, speaking, reading, dubbing interpretation integration, immersive pre-reading, reviewing class content, creating a happy family classroom .

“Beva Songs” is the most advanced and most popular early childhood education program for children and parents in China. It is a collection of children's songs, classical children's songs, three-character classics, and ancient poetry. It has beautiful animation, cheerful rhythm, simple language, and easy learning. Understand and other characteristics. Millet TV and Beva Songs jointly launched new content. The two parties jointly developed a new model of early childhood education and promoted the classic children song brand.

“Playing the piano” and Xiaomi TV jointly deepened the education of large-screen music. Along with the rapid development of the Internet, more and more people are aware of the great prospects of online music education and musical instrument learning. The rapid development of mobile products of such products confirms the market demand. The living room education is larger on the screen display, and the vision is wider and clearer. With the home audio and video system, the learning atmosphere is enhanced, the immersive teaching method is realized, and the music learning becomes more enjoyment of life.

The "picture book tour" has a large number of wonderful and rich children's picture books for children to learn, select a large number of original English picture book, make a wonderful online picture book video, picture book animation to enhance the children's interest in picture book reading, let the children fall in love Read picture book. Look at picture books to let children have a new understanding of English in visual senses and enhance their memory. The millet TV and picture book tour is trying hard to build a “warming bridge” for young parents.

“Bai Lehu Cognitive TV Edition” has carefully designed various themes and scenes that the children like. Through the dialogues of children and children, the baby can experience and learn the animals, shapes, sounds, colors, and numbers in the scene. And other knowledge. Through Internet multi-terminals to create entertaining children's entertainment products, efforts are made to cover major preschool education content such as stories, children's songs, cognition, subject knowledge, puzzle games, and behavioral habits.

One-stop solution for life application shopping

Millet TV's large-screen operation logic, in addition to building parent-child education platform, but also to help rice powder users get through the problems of life applications and shopping, around the "eat and drink" and partners to launch many benefits. Millet TV and ink weather reached a cooperation agreement, the two sides exclusively cooperated to jointly create a "big screen weather steward" of the future family life, millet TV and millet box and ink weather jointly launched "Ink Weather TV version", it will be more timely, A longer-term weather forecast experience was presented to rice noodles users.

Always believe that good things are about to happen. For example, a trip that says to go and go, life is more than just an immediate embarrassment, because it also has poetry and distant fields. The “Travel Notes” app lands on the Xiaomi TV App Store and helps rice flour to realize the edge. Travel to share the big screen entertainment experience, so that family and friends feel the best of travel the first time. “Travel Notes” creates travel essays, illustrations, records of time and geographic information, sharing of user orientation, scenery, and moods. Users can use “travel notes” to find travel destinations, refer to the travel guides to prepare in advance, and get to know more partners.

During the Rio Olympics, the Chinese athletes won a glory for the country. The higher, faster and stronger Olympic spirit also infects us all to love sports, challenge ourselves, and embrace health. As the leader of smart TV, Xiaomi TV sets up a large-screen interactive fitness platform. Simply download “FitTime Weight Loss Fitness” in the Xiaomi TV App Store to enjoy the ultimate fitness experience in August and transform your living room into a living room. Gym.

Millet TV and Alibaba's TV Taobao have sent benefits to rice users, for example, in late August, the “8.18 thanksgiving promotion” campaign was launched, with a large number of commodities, ultra-low prices, and red envelope cashback. As long as you download/launch the “TV Taobao” app in the Xiaomi TV App Store, you can easily enjoy the perfect experience of home-screen shopping. During the Double 11s, Xiaomi TV App Store launched a new model of large-screen e-commerce operators, aggregated Taobao, Vipshop, Jingdong, and “Reading to Make It,” the four major partners in the Double 11 for the purchase of rice noodles, escort, and There are multiple activities such as cashback, red envelopes, discounts, special offers, gifts, etc., which bring real benefits to users.

Support rice screen power operation

Millet TV and rice noodles are friends and present high-quality products to a wide range of users. At present, the number of TV terminals (including millet boxes) has exceeded 15 million, and the daily average boot rate is 68%, far higher than the TV industry average, and the huge user scale. And active user interaction has attracted more and more partners. Those who can support large-screen operations often come from a huge user base. If a family of four accounts, Xiaomi TV terminals can cover an impact of 60 million users, and rice flour is active and participation is not available for other brands. The amount of interaction and stickiness can promote the continuous improvement of the large-screen operation level.

Millet TV has been working hard to create a complete ecological model of "television + smart + content" for smart terminals and video products, helping rice flour find the latest and best smart TV applications and games, and providing safe and reliable free download methods, since the on-line, cumulative distribution Over 500 million times over, covering 12 popular categories such as audio and video, shopping, fitness, living, parent-child, and learning, to achieve a tripartite win for rice users, partners, and millet TV.


Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, etc. on TV boxes, smart TVs, smart TV software, etc. Answering questions.

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