Time flies, since the beginning of 2018, news related to home appliance companies have made headlines repeatedly, and the competition in the home appliance market continues to intensify. In order to be able to equip themselves one step ahead in the future battlefield, various companies frequently hit "commercial combination punches" to compete for high ground, potentially releasing the company's layout of future business strategies. Let's take a look at the relevant content together with the embedded editor.
JD.com releases the appropriate old electrical standard, which is the first to win:
On April 2, JD.com, together with China National Standards Technology Group, China National Institute of Standardization, Winning Energy Efficiency Technology (Beijing) Co., Ltd. and other authoritative organizations, as well as bosses, Midea and other well-known home appliance brands, officially released the "Suitable Electrical Appliance Standards" Old products are divided separately, and design requirements are put forward for different household appliance categories. Only products that meet the required criteria can be given the "Solder Electric" certification mark on the Jingdong platform.
According to statistics, China's current aging trend is quite obvious, and it will enter an aging society in 2020. However, the trend of home appliances to be smart and fashionable has not taken into account the operation and use of the elderly. In response to this pain point, it is necessary for elderly consumers to create high-quality household appliances that are most suitable for their use. JD hopes to cooperate with merchants to activate the consumer electronics market for the elderly and promote the progress of refined and customized products in the industry.
LeTV and Tencent Video reached content cooperation:
On March 30, LeTV released an announcement saying that it had signed a "Cooperation Agreement" with Tencent. Launching the living room content cooperation, the copyright content of Tencent Video TV will be presented on LeTV, and the two parties will share the commercialized income of members and advertisements generated by Tencent video content on LeTV according to the agreed proportion. The implementation period of the "Cooperation Agreement" is three years.
Now, LeTV.com is deeply stuck in a series of crises such as the debt crisis and the public opinion vortex, which has caused the company's content operations to be affected. Some content copyright services have been suspended due to financial problems. The revenue share of the content cooperation launched with Tencent this time can not directly change the dilemma, but it can also provide meager cash flow for LeTV, which is stuck in the quagmire. It may even be a small step at the beginning of Phoenix Nirvana.
Skyworth lays out the smart home industry, and Baidu upgrades smart home products:
On March 16, Baidu and Skyworth held a strategic cooperation conference in Beijing. Both parties announced that Baidu DuerOS and Skyworth will jointly explore the future of smart home in the next 3 years. Kukai OS will be deeply integrated with DuerOS, the former optimized to provide a media resource library, DuerOS provides a skill library for TV, and turns TV into a smart screen. Try to build a billion-level smart terminal club in 2020.
Apple released the Smart Home platform Home Kit, Samsung acquired the SmartThings platform, and Xiaomi focused on the layout of the smart home IoT product line. With the arrival of artificial intelligence, various industries around the world are focusing on the field of artificial intelligence. This strategic cooperation between Skyworth and Baidu, through the use of their respective strengths, the layout of the ecosystem in advance, to provide consumers with better services in the future is a very necessary strategic deployment, but also an important step not to be abandoned by the wave of the times.
The new international washer of washing machine is released, which regulates the industry to lead the new trend:
From October 1 this year, the new standard "Electric Washing Machines for Household and Similar Purposes" will be officially implemented. The new indicators are mainly optimized for cleaning performance, rinsing performance, wear performance and other indicators. At that time, some of the indicators will be equal or even higher than international standards, which will help combat counterfeit and inferior products, suppress false propaganda, regulate industry product standards, and promote the washing machine industry. progress.
At present, China's washing machine industry has entered a mature stage of development, the market growth is relatively stable, and the general upgrade path has basically come to an end. The future development trend will be "harmony and difference, all flowers bloom together." The launch of the new international washing machine will further prosper the industry To promote manufacturers to develop more high-quality products for market segments and different scenarios; at the same time, it also provides effective purchasing standards and basis for consumers to re-consume.
Recently, the home appliance circle has ushered in a round of concentration period for listed home appliance companies in 2017. The dozens of pages of PDF documents brushed show the gains and losses of the company's entire year.
A year of fame and fortune for white power companies:
Midea Group (Annual Report):
Revenue 241.919 billion yuan (an increase of 51.35%)
Net profit of 17.284 billion yuan (an increase of 17.70%)
Qingdao Haier (three quarterly report):
Revenue of 119.19 billion yuan (an increase of 41.27%)
Net profit of 5.682 billion yuan (an increase of 48.48%)
Gree Electric (three quarterly report):
Revenue 112.207 billion yuan (an increase of 33.73%)
Net profit of 15.461 billion yuan (an increase of 37.68%)
The performance of the white electric double-heroes is similar, and the year-on-year growth rate has reached a good target. The share of Haier refrigerators continues to expand, while that of Midea is air conditioners, with a performance contribution of up to 39%. Its robots and automated systems contribute 27 billion in revenue to the company. The washing machine business of the two is comparable. Haier's strategy of building a global enterprise "Going Global" has achieved initial results. The overseas market has achieved major breakthroughs, and global brand clusters have continued to work hard, resulting in soaring performance.
The black market in the quagmire:
TCL Group (Quarterly Report):
Revenue 82.337 billion yuan (up 5.84%)
Net profit of 1.906 billion yuan (an increase of 23.93%)
Hisense Electric (Annual Report):
Revenue 33.009 billion yuan (an increase of 3.69%)
Net profit of 942 million yuan (an increase of -46.45%)
Sichuan Changhong (three quarterly report):
Revenue 54.448 billion yuan (an increase of 12.27%)
Net profit of 167 million yuan (an increase of -67.97%)
Black electricity companies encountered huge difficulties in 2017. The living environment of black electricity companies, which suffered from raw material price hikes and sluggish consumer demand, continued to deteriorate, and the growth of dual indicators of total revenue and net profit was weak. How the traditional color TV industry breaks through the bottleneck of hardware upgrades, rather than blindly focusing on innovation in content service upgrades, is a question worth considering.
Summary: The situation of white strong and black weak has been going on for many years. On the one hand, it is because of external factors such as the increase in raw material prices; the company's strategic decision layout; I think the most important factor is the result of the different product attributes of black and white appliances. Color TV products belong to the category of consumer electronics, and innovation and development are basically driven by technology. The technology update and iteration of the electronics industry are fast. The life cycle of products is getting shorter and shorter. Domestic companies with relatively backward R & D can not keep up with the rhythm, resulting in increased inventory pressure The cash flow problem even threatens the survival of manufacturers.
White goods are durable consumer goods with low technological content and relatively stable technology. Product innovation is basically the increase and decrease of various small functions and the optimization of small details. Therefore, the main driving force for the development of the white goods industry is not technology, but product line expansion and marketing progress. In the case of relatively mature and stable product technology, domestic enterprises are able to gain a lot in the domestic market by virtue of their familiarity with the national conditions. In the research and development of small functions with relatively low technical content, the details are exhaustively customized for different groups. Then through the mature marketing promotion packaging process, the exquisite products finally reach the consumers, and consumers naturally pay for it because they like it.
This shows that the phenomenon of domestic white strong and black weak will continue for a long time.
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