Konka Television has always been dedicated to meeting consumer demands for continuous improvement and pushing the boundaries of product innovation. Through relentless iterations and enhancements, Konka continues to bring fresh energy into the television industry. On October 26th, the world premiere of Konka’s custom wallpaper TV marked a significant milestone. Featuring a 3.66mm ultra-thin OLED screen, an intelligent voice system with deep learning capabilities, and a fully customizable design for color, content, and sound, this groundbreaking model has truly elevated the industry into the era of premium personalized TVs, ushering in the 2.0 age of OLED split TVs.
The 3.66mm ultra-thin OLED screen redefines the form of modern television. In recent years, rapid advancements in display technology have propelled the TV industry into a new era of innovation. Among these, OLED technology—often referred to as the "next-generation display"—has gained increasing attention. Market growth has been remarkable, with Chinese retail sales of OLED TVs rising by 103% year-on-year in the first half of 2017, hitting a peak of 167% in July alone. According to another market research firm, China sold 40,000 OLED TVs between January and July, reflecting a 151% increase. These figures indicate that OLED TVs are rapidly gaining popularity in the Chinese market, with their market share climbing steadily.
This growth is driven not only by increased production capacity and greater consumer awareness but also by aggressive marketing efforts from leading brands like Konka. As a pioneer in OLED technology, Konka believes that OLED TVs represent the future of television. Their OLED models deliver stunning image quality, with true blacks, vibrant colors, wide viewing angles, and ultra-thin designs. This has led to widespread recognition and a 300% sales increase in OLED TVs during the first three quarters of this year.
But Konka isn’t stopping there. The world premiere of the custom wallpaper TV marks its latest innovation in OLED technology. It features superior picture quality, pixel control, eye protection, and an ultra-wide viewing angle. More impressively, it uses a 3.66mm ultra-thin OLED screen—half as thin as the iPhone 8—giving it a sleek, wall-like appearance that is both visually striking and functional. This design breaks away from traditional bulky TV forms, offering a minimalist and elegant aesthetic that enhances any living space.
Beyond its slim design, the Konka custom wallpaper TV introduces a revolutionary approach to personalization. By separating the display, signal processing, and audio systems, it allows users to customize color, content, and speaker options (such as JBL or Harman Kardon). This level of customization represents a major breakthrough in TV development, reshaping consumer expectations in the home appliance industry.
In today's era of consumer upgrades, people increasingly seek unique and tailored experiences. Konka’s approach reflects this shift, moving from passive service to active engagement with diverse family needs. This transition marks the entry into the 2.0 era of interactive TV, where demand-driven services replace one-way product delivery.
Moreover, Konka’s strong design capabilities and innovative scene-based thinking enable it to meet individual family needs effectively. This results in a premium customized TV experience, empowering millions of users to enjoy a new lifestyle in the age of personalized consumption. It also expands the horizon of TV industry innovation and development.
Artificial intelligence is another key focus for Konka. As a growing trend in the next decade, AI is being integrated into smart home devices, aiming to revolutionize the home appliance industry. Konka’s custom wallpaper TV incorporates AI through advanced voice recognition technology, allowing hands-free interaction. With four-microphone arrays and noise reduction, it offers accurate voice control and seamless user experience.
With a human-like understanding of user behavior, Konka’s AI-powered TV can anticipate needs and provide more precise and intuitive interactions. This level of intelligence is driving the popularity of smart TVs and setting new standards for the industry.
After 37 years of focused innovation, Konka has established itself as a leader in the color TV industry. Through continuous improvements in “hardware + software†and “terminal + user†models, it continues to strengthen its market competitiveness. The custom wallpaper TV is a testament to Konka’s transformation from “Made in China†to “Smart Made in China,†setting a new benchmark for the OLED TV industry and propelling it toward higher levels of innovation.
According to Konka’s first-half performance report, while the overall domestic TV market declined by over 25%, Konka’s sales rose by 2.5%. Its color TV business saw a 32.48% increase in operating revenue and an 188.03% profit growth. With the global launch of the custom wallpaper TV, Konka is poised to gain even more competitive advantage in the second half of the year.
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