VR TV lacks VR technology
The Storm's VR TV was just born, but its voice of doubt is endless. Storms declared that the release of the Storm Super TV 2 VR TV (hereinafter referred to as "Storm VR TV") is the industry's first and subvert the entire television industry. It supports VR panorama content, TV and VR head interconnection, as long as the remote control can achieve 720 video viewing, you can also use VR head control. In fact, the so-called VR TV is to present the contents of terminal equipment such as VR helmets or glasses to a larger TV screen, and use the remote controller to control it in all directions.
As we all know, VR technology is a computer simulation system that can create and experience a virtual world. It uses a computer to create a simulation environment that allows users to immerse themselves in the environment. Hu Xuedong, research director of Owi Cloud's intelligent hardware big data division, said that VR technology needs to give users an immersive feeling and let people immerse themselves in it. TV screens, as an extension of virtual reality content display, provide another window for virtual reality content for families who do not use helmets. It is an active exploration of experience enhancement in virtual reality home entertainment scenarios. However, compared with VR headsets, TV screens obviously have "congenital deficiency" in the immersive experience, and immersion is a very important part of VR.
Another industry insider said that only when the resolution of the screen reaches 8K, people can watch clear VR video, the screen resolution of Storm VR TV is only 4K. This means that users experience virtual reality video content with Storm VR TV at the expense of clarity.
It can be seen that the so-called VR TV is more to use the concept of VR to attract enough topics and attention as a bargaining chip against other manufacturers. However, in reality, virtual reality is not a reality and cannot be involved in real-world factors. Compared to devices such as helmets and glasses that can only participate in the experience at the same time, TVs, which are relatively open and can be shared by multiple people, do not necessarily mean VR.
Why is the storm dedicated to VR TV?
TV itself is not a good terminal for presenting VR content. So why is Storm so keen on VR TV and it is strongly promoted?
In the field of Internet TV, the storm has lagged behind millet and LeTV for about three years. In this area where competition is so fierce, the storm has actually been left behind. Now that the development of the TV industry is slowing down, storms are the best time for overtaking. However, in terms of ecology, storms have not yet reached the perfection of Internet companies such as Xiaomi and LeTV. As a rising star in brand building and hardware strength, it is also a storm. There is not enough strength to fight veteran traditional home appliance companies. Therefore, the best way to overcome the storm is to surpass it. This "odd" is exactly VR.
At the moment, when VR is hot, various VR companies and VR devices are popular, giving people the feeling that “it is like a night of spring breeze and a thousand trees and pears blossom.†This disorderly and barbaric growth just explains the low threshold of the VR industry. According to industry insiders, the lowest cost of a VR device is actually 7 yuan glasses and 0.6 yuan paper frames, a total of 7 blocks 6. Hearing here, the author is also very surprised, 7.6 yuan product can also be called smart hardware? Behind the fiery VR, actually hiding such a shocking truth, it is no wonder that the storm does not hesitate to use the concept of hype to launch VR TV, and do VR + TV Cross-border integration.
The development of VR has just started and there are many imperfections. When referring to the short board of VR, the first thing that comes to mind is the lack of content, and content resources have become a river that cannot be bypassed by various VR vendors. The Storm created a VR film and television production company recently and realized the self-production and sales of content resources. Its ambition to publicize the concept of VR TV is still biased towards allowing more users to understand its content resources and lay a solid foundation for future content service charges.
Will VR TV follow the footsteps of 3D TV?
The massive debut of the 3D movie Avatar in 2009 has promoted 3D technology from movie screens to television screens. After nearly a year of market cultivation and technological maturity, 3D TVs have entered the public's field of vision. At the time, they were extremely sensational in the industry. It seems that 3D TVs have opened a new era in the industry. Later, naked eye 3D technology appeared, trying to bring viewers The 3D experience comes out of the shackles of the glasses.
However, 3D TVs are merely a flash in the pan, and they are gradually forgotten by consumers. Not many people use 3D TVs in their homes. At the beginning of this year, Samsung, LG and other well-known TV manufacturers announced that they had drastically reduced or even abandoned the production orders for 3D TVs. The product that was once placed high hopes on the market was such that “they did not die first and die first.†It is the lack of content and experience. The long viewing time of 3D TVs will cause dizziness and eye fatigue, and lay a serious hidden danger to health. This technology bottleneck, which has not yet been able to break through, has become the “executionist†for the demise of 3D TVs.
Hong Shibin, an expert on Internet marketing at the China Internet Society, believes that Storm VR TVs should be called another form of 3D TVs, but they only replace 3D glasses with VR devices, which can be said to be alternative 3D TVs. Similarly, VR is also subject to problems such as dizziness, lack of resources, and unsatisfactory experience. All of these things are similar. So, will VR TV embark on the tragic no return of 3D TV?
Hu Xuedong said that although TV has many shortcomings as a content terminal for VR, in the long run, VR TV is the leader of VR+TV. The new concept means a new opportunity, even if its future cannot be expected. It is an innovation and exploration. Therefore, it is too early to define VR TV. In the near future, VR can break through the obstacles that cannot be solved by 3D technology.
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