"Connect" published an article saying that Google's new Pixel will subvert the entire Android ecosystem. Pixel and Pixel XL are the best Android phones, and the days of Android manufacturers will be even worse.
The following is the main content of the article:When Google released two Pixel smartphones today, in fact, those devices have been exposed. Shapes, sizes, configurations, and even color choices are all revealed by clumsy mobile operators. In fact, the only unknown about Pixel is how they will affect the already fragmented Android ecosystem.
Google also launched smartphones under the Nexus brand, but those products were built by hardware partners. However, although Nexus devices have always done a great job, they have not been able to make a big difference in the market. And Pixel wants to be the protagonist in the market. This should make other Android manufacturers feel nervous.
Android has a problem that needs to be solved. It is actually a very good operating system. The latest Android version of "Nougat" is both mature and sophisticated, full of thoughtful and responsive features, not inferior to the iOS system.
However, after two weeks of launch, "Nougat" only touched less than 0.1% of Android devices. In fact, the most popular version of the Android system is still the Android "KitKat" that was released in the fall of 2013.
Android fragmentation is not a new pain point, it is becoming more and more annoying. Upgrading updates requires a series of procedures from the carrier and the manufacturer to reach the consumer's device. Newly released hardware products are not equipped with the latest system version; security issues have not been fixed in time. The user experience is thus adversely affected. This is frustrating for both users and Google.
Hardware is also no better place to goJan Dawson, chief analyst at market research firm Jackdaw Research, said, "Android has always been a fickle master - it can take up the majority of the smartphone market, but it rarely helps manufacturers bring The lucrative profits, the lack of differentiation between Android vendors, and the bottom-up competition in recent years."
This is a polarized market. Samsung dominates the high-end market, and a large number of low-cost mobile phone manufacturers are fighting for you in the low-end market. Those who want to capture the mid-market, such as HTC, have also been squeezed. An open ecosystem that should give consumers a rich and varied choice, surprisingly brings with few choices.
Anindya Ghose, director of the Business Analysis Center at New York University's Stern School of Business, points out that "the fragmented Android ecosystem is highly competitive and the profit margin is very low. Even Samsung can only get 17%. Profit margin."
The Nexus device failed to bring a lot of remedy to Google. Nexus phones are top quality and competitively priced, but are sold primarily through Google’s own limited channels. (One exception is that Motorola's Nexus 6 was launched shortly after Google brought Motorola to the door and launched in partnership with carrier partners. The phone can be seen as an experiment with Pixel.)
It should be pointed out that the Nexus mobile phone is jointly created by Google and mobile phone manufacturers; they are an opportunity for manufacturers to demonstrate their hardware manufacturing capabilities, and for Google it is an opportunity to showcase Android. In fact, that means that many Nexus devices feel like replicas of existing third-party hardware—with some limitations. Pixel is different.
Perfect workUnlike Nexus devices, Pixel is purely a vision of Google. The company makes HTC OEM, but everything in Pixel needs to be manufactured in accordance with Google's specifications. The slogan of Pixel "Made by Google" is less subtle to remind people that all other Android devices are not made by Google. This is Google's purest vision for smartphones to date.
This is the right time. Other products released today by Google include Google Assistant and Daydream. The artificial intelligence-driven assistant of Google Assistant is designed to predict every need in your daily life. Daydream is a virtual reality device designed for the mass market. These products, as well as other products similar to them, are not just the future of Google. They are also the future of personal computing. They matter a lot, and Google has to build it in person, not to deliver it to someone else's design team.
"Building hardware and software at the same time allows us to take advantage of features like Google Assistant," said Rick Osterloh, senior vice president of hardware at Google. "It allows us to take advantage of our years of machine learning and The technology accumulated in the field of artificial intelligence to provide a simple, intelligent and fast experience that our users expect."
Perhaps you can call this a Google smartphone blueprint. Apple has always insisted on controlling both ends of the software and hardware, making the iPhone one of the most successful consumer products in history. Pixel doesn't just look like an iPhone, it's also eager to replicate the success of the iPhone.
For Google, launching Pixel is a smart move. Pixel smartphones will not only have the latest Android system version and the best camera. It will also seamlessly integrate with Google's new voice-activated ecosystem. It is expected to be a window for a generation to watch the virtual world.
"As we all know, Android can do a much better job of optimizing than it is now." Gauss said, "By controlling the hardware, Google can significantly improve the reliability and stability of the Android phone user experience."
All this shows that Pixel is not a joke. And for any other member of the Android platform, it may be no small trouble.
Selling pointWhile Pixel smartphones will set the benchmark for Android devices, they will also make the days of any other Android vendor even worse.
"HTC and Huawei want to be Google's true partners, not just foundries," Goss said. "But Google only wants its own brand to appear on Pixel, not to stick to any other manufacturer's brand."
It’s better to have a foundry business than a penny – a familiar situation that makes HTC sad. However, there is only one manufacturer that is qualified to produce Pixel. Other companies that produce Android devices are facing a situation that could be further marginalized.
In addition to the obvious benefits of Google's hardware and software, the Pixel phone is the only smartphone with the Google Assistant Assistant. This is a very significant difference, especially considering that Google is promoting its ecosystem that is becoming more widespread with Google Home and Chromecast. Pixel phones will outperform any other Android competing product in terms of operational efficiency, feature richness and integration. They will continue to do this - as long as Google does not give up on it.
Promote innovation?The potential benefit of the Pixel phone for the Android camp is that it will enable manufacturers like Samsung, LG and Motorola to aggressively innovate and iterate upgrades. After Microsoft introduced its own Surface Book, this happened in the notebook market. In fact, we have begun to see signs like this: LG and Motorola are introducing modular phones, and Samsung continues to bring quite good hardware products to consumers.
Google also stated that it will continue to support its Android partners. It also sees Pixel as an innovation engine.
"We want to continue to see the entire Android ecosystem prosper," said Google spokesman Iska Saric. "With these new phones, we want to offer the best Google mobile experience, we hope This will also contribute to the future innovation and development of the entire ecosystem."
Of course, hardware manufacturers have other options as well. They can choose to embrace the new operating system, but the early attempts of Samsung TIzen did not bring much encouragement. Or, they can choose to build other product categories to save themselves, just like HTC does virtual reality devices.
No matter what the future will become, the already cruel Android ecosystem has become even more cruel. Pixel looks promising, but other Android phones with a common software DNA don't.
"Hardware is not new to Google, but now we have to take action to showcase the best Google through a range of devices designed and built for us," Ostro said. "This is a natural step. This is for long-term development."
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