High-tech lighting chain officially set sail channel definition channel O2O new gameplay

Since 2013, LED lighting brand companies have tested the marketing of water and electricity, and have tasted the sweetness of online sales of lamps. E-commerce channels have become an indispensable fourth channel for LED lighting companies, especially those that do not have the advantages of offline channel resources.

Since the e-commerce platform has no regional restrictions and radiation throughout the country, many lighting manufacturers try to take most or all of their business through e-commerce, and they do not need physical stores from dealers across the country to sell.

At the same time, mobile e-commerce will become an upgrade after the e-commerce, and WeChat e-commerce is the best platform for mobile e-commerce. When the social circle is commercialized, it will produce the most deterrent business model: “Member + Personalization + Micro Payment + Mobile”, which will truly “O2O2O, no one knows, is everywhere, and always hassle” mode.

In this context, the offline multi-level distribution system of traditional lighting is being greatly affected by the e-commerce model. Mobile e-commerce is also beginning to become a must-have marketing system for all products and services.

But for now, most LED lighting companies' attitude toward e-commerce is only seen as a means of sales. This is due to the fact that the existing e-commerce platform model has not been able to provide LED brand companies with a complete brand marketing solution. The function and power of the mobile e-commerce platform has not yet been demonstrated. In addition, most LED lighting companies are still in the state of enlightenment for mobile e-commerce.

At the same time, most traditional dealers believe that manufacturers can expand their sales channels through e-commerce, and the number of physical stores may decrease in the future, but it is impossible to completely replace them with e-commerce. From the point of view of brand display, physical stores can not be replaced by e-commerce. A brand of physical store is there, and the brand itself is a publicity.

As the most authoritative and largest research consulting and media exhibition platform in the global LED lighting industry, Gaogong LED has been committed to product and service through industry research, paper network media, product testing, high-end conferences and boutique exhibitions since 2008. Integrate LED lighting enterprise resources to help LED lighting companies integrate supply chain and brand planning marketing.

After one year of enterprise and channel research, Gaogong LED officially released the two platforms of high- tech lighting chain and entered the trial operation stage during the 11th Guangzhou High-tech LED Industry Summit Forum on June 10, 2014 , including PC- side e-commerce website and mobile APP (, mobile APP download address: ).


PC-side e-commerce website


Mobile APP


As the first online and offline (O2O platform) lighting chain store in China, the high-tech lighting chain platform will unite with the global high-quality LED lighting brand, and through the mobile Internet platform, through the creation of 30,000 offline franchise chain stores, truly realize the lighting enterprises and channels. The e-commerce model has a win-win situation, and at the same time, it makes it easier for consumers to enjoy the “offline experience + online order” lighting purchase.

In fact, the future "offline experience + online ordering" model will be widely promoted, the direct store is responsible for experience display and after-sales maintenance, the order is purchased online.

Through the high-tech lighting chain platform, dealers can get more customers and get more profits; consumers can easily enjoy low-cost online shopping, and can also experience offline stores and enjoy the services provided by dealers; For enterprises, it can bring large-scale and high-viscosity consumers, and get user's consumption data, which is convenient for a series of brand activities such as group purchase and new product pre-sale, and actively grasp and utilize the market.

Dr. Zhang Xiaofei, Chairman of Gaogong Lighting Chain, said that the vertical B2C e-commerce platform must face the competition of Taobao (Tmall) and Jingdong, which have a large number of products. The chances of winning only from the product level are negligible. To be able to make a difference with the platform, it is necessary to give full play to the characteristics of the lighting products and the long service period.

At the same time, as a durable product, LED lighting fixtures have low attention and high participation characteristics. The influence of product brands on consumers is rather weak. Customers do not pay attention to relevant information when they buy them. They are used to buying. Go to search for product information about the luminaire before.

In the future, Gaogong Lighting Chain will use the rich resources and platform advantages accumulated by Gaogong LED in the LED lighting industry to form a system-wide model of information, experience, sales, service and testing, thus establishing a barrier to competition. .

At the same time, the high-tech lighting chain has an unparalleled advantage of efficient supply chain resources, and will carefully select about 20 core suppliers to conduct centralized procurement to provide consumers with affordable LED lighting products.

Rice Cooker

A rice cooker or rice steamer is an automated kitchen appliance designed to boil or steam rice. It consists of a heat source, a cooking bowl, and a thermostat. The thermostat measures the temperature of the cooking bowl and controls the heat. Complex rice cookers may have many more sensors and other components, and may be multipurpose.  Cooking rice has traditionally required constant attention to ensure the rice was cooked properly, and not burnt. Electric rice cookers automate the process by mechanically or electronically controlling heat and timing, thus freeing up a heating element on the cooking range that had to be otherwise occupied for rice cooking. Although the rice cooker does not necessarily speed up the cooking process, with an electric rice cooker the cook's involvement in cooking rice is reduced to simply measuring the rice, preparing the rice properly and using the correct amount of water. Once the rice cooker is set to cook, the rice will be cooked with no further attention.

 

Features:

 

For modern home rice cookers, the smallest single-person model cooks 1 rice cup (180 ml), whereas large models can cook 10 cups. Commercial models can cook 20 or more cups. As a possible source of confusion, model specifications and names may list either cooked or uncooked capacity. Rice roughly doubles in size during cooking; therefore, a 10 cup (uncooked) rice cooker can produce up to 20 cups of cooked rice. The prices vary greatly, depending on the capacity, features, materials used, and the country of origin.

The majority of modern electric rice cookers are equipped with a stay-warm or keep-warm feature, which keeps the rice at an optimal temperature for serving without over-cooking it. Some gas cookers also have electric stay-warm mechanism. However, the usefulness of this feature degrades over time, a microwave may be more energy efficient or better suited to reheat rice that will sit longer than four hours.

Some rice cookers use induction heating, with one or more induction heaters directly warming the pot. This can improve energy efficiency.

Most modern rice cookers use aluminium for the inner cooking bowl. There are some models that use stainless steel instead of aluminium. Various other materials, such as copper, pure carbon, ceramic, and diamond powder coating, may be used for higher heat conductivity or better taste.

The pressure-cooking models can raise the water's boiling point higher, e.g., from 100 °C at 1.0 atm up to about 110 °C at 1.4 atm, which speeds cooking. The pressure-cooking models can also be used in high altitude areas, where the boiling temperature is below 100 Celsius. Pressure cookers are also suitable for cooking brown rice (which contains oils and bran fiber that cook differently from pure white rice starch). Some pressure rice cookers have a varying pressure control mechanism (named the "dual-pressure" method) that creates repeated pressure/release cycles during the cooking.

There also exist mechanisms to collect and return the boiled over liquid to the inner rice bowl.

Many cookers now have microprocessor-controlled cooking cycles, which are often used to adjust for rice and cooking type.

 

Applications

 

Rice cookers are typically used for the preparation of plain or lightly seasoned rice. Each rice cooker model may be optimized to cook a certain type of rice best. For example, most Japanese rice cookers are optimized for cooking Japanese rice and may not be the best for other types of rice[citation needed], although cooking time can be lengthened simply by more water.

The typical method of cooking long grain rice is boil-and-strain and/or steaming method. The absorption method used in Japanese rice cookers will produce slightly different texture and taste, usually stickier rice.

Brown rice generally needs longer cooking times than white rice, unless it is broken or flourblasted (which perforates the bran).

Different varieties of rice need different cooking times, depending on their grain size, grain shape, and grain composition. There are three main types of Asian rice: Oryza sativa subsp. indica, i.e., Indian rice (long grain rice, e.g., basmati rice and Thai jasmine rice), O. sativa subsp. javanica, i.e., Java rice (large grain rice) and O. sativa subsp. japonica, i.e., Japanese rice (medium grain rice, e.g., Calrose rice, short grain rice, e.g., most Japanese rice and risotto rice).

African rice, Oryza glaberrima, is an entirely separate species, but can be cooked in the same way. Zizania is not even in the same genus, although it is often called a rice (or "water oats"); it, too, can also be cooked in a rice cooker.

A rice cooker can be used to cook many boiled or steamed granular foods, such as pot barley, bulgar wheat, and dal. Provided the ingredients have similar cooking times, a rice cooker can cook mixtures such as khichdi. Some rice cookers can be used as automated couscoussiers, cooking couscous and a stew simultaneously.

Rice Cooker

Rice Cooker,Drum Rice Cooker,Deluxe Rice Cooker,Straight Rice Cooker

Guangzhou Taipeng Electrical Appliances Technology CO., LTD. , https://www.taipengelectric.com

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