The recent downsizing of Storm Mirror has caused the VR industry to burst into winter, and companies in the industry have tried different ways.
According to the current market situation, from the promotion of the functions of mobile VR devices to the vertical application of VR, to the development of VR mobile phones, related companies are looking for various breakthroughs. Among them, Huawei, Samsung, Xiaomi, LeTV, etc. may all launch VR mobile phones, and the listed company Bao Qianli (600074, SH) also launched a VR mobile phone on October 24.
Chen Yanghui, vice president of Bao Qianli, said in an interview with the reporter of "Daily Economic News" that "the giants of the mobile phone industry are beginning to lay out VR mobile phones, which is the market potential of VR mobile phones. VR mobile phones will be interactive marketing for enterprises." Red Live broadcasts a new mobile live broadcast device."
For the industry's cold, VR Enterprise Fireworks CEO Dianchi believes that "for some VR teams may be experiencing a cold winter, it is inevitable that the team, the market, the environment and even the basic concept are eliminated, but the VR industry is cold. It is irresponsible to say that the market is still very hot, and mobile VR will get hotter and hotter."
Capital exits individual VR projects
Known as the VR first year in 2016, VR is highly sought after by the market and capital. In the "VR and AR: Interpretation of the Next General Computing Platform" report, Goldman Sachs predicts that by 2025, the market size of VR and AR will reach 80 billion US dollars (about 541.6 billion yuan).
According to statistics from iiMedia Research, the scale of China's VR industry market in 2015 was 1.54 billion yuan. It is expected to reach 5.66 billion yuan in 2016, with a growth rate of 268.3%. It is expected to reach 55.63 billion yuan by 2020, with huge development potential.
The reporter noted that in the second half of 2016, public opinion has increasingly sung the VR industry, and there is a saying that "the winter is approaching." According to Blue Whale TMT, in 2014 there were more than 200 companies doing VR helmets in China. In 2015, there were only 60 more, and most of the VR equipment companies were dead.
At the same time, capital's enthusiasm for chasing the VR industry has also begun to "cool down." According to the statistics of the 36-inch Institute, the VR field broke out from the end of 2015, and the financing scale soared to nearly 900 million yuan, which was higher than the sum of the previous three quarters. In the first quarter of 2016, the total financing scale reached 816 million yuan. However, by the second quarter of 2016, only four or five VR startups were financing. On individual projects, capital has withdrawn.
"I have judged that a large number of companies or teams will die in the second half of this year. For some VR teams, they may be experiencing a cold winter." Dianchi believes that the influx of large-scale capital and talent will undoubtedly promote the VR industry. Development, but it will also accelerate the production of bubbles. It is as if the company that originally made the game also transformed into VR, and even the basic concept is not clear, then it is inevitable to be eliminated. There are also companies that use the non-compliant products to pretend to be VR, which is also harmful to the industry. These companies and teams "winter", for the entire industry, "welcome spring."
VR companies try different ways of playing
Although the downsizing of Storm Mirror is not enough to predict the coming of the VR industry, it also reveals problems in the industry. Lei Feng network article view that the storm mirror from the first generation to the fifth generation, is still only a mobile phone VR box.
Just as the entry-level VR box was cold, differentiation became a new way for mobile VR vendors and start-up teams. Mobile VR devices are still popular.
Among them, starting from the user experience of mobile VR devices, the VR glasses developed by the Fireworks Workshop focused on solving the problems of delay and vertigo. At the same time, in addition to self-produced original games, third-party developers such as Husky were also introduced.
In addition, the vertical application of VR technology is also one of the breakthrough points. Recently, the "Daily Economic News" reporter in Shenzhen held a "double creation week" visit found that Ant Financial launched the VR payment product VR Pay. The reporter's live experience found that VR Pay can be used in virtual environments such as shopping, live broadcasting, games, etc., without having to take off VR glasses, take out the mobile phone, open the payment application software, but directly interact through touch, gaze, nod, etc. The way to complete the payment in 3D virtual reality.
The "mashup" between VR and smartphones has also become a hot VR segment. The reporter noted that at this year's I/O Developers Conference, Google (microblogging) launched the mobile VR platform Daydream (daydream), Samsung, HTC, LG, Xiaomi, Huawei and other mobile phone manufacturers have entered the Daydream program. Baojili, a listed company whose main business is electronic video, also launched a VR mobile phone on October 24.
"The giants of the mobile phone industry are beginning to lay out VR mobile phones, which is to see the market potential of VR mobile phones. First, on the C side, there will be millions of consumers considering VR mobile phones when changing machines; and on the B side, VR mobile phones. Will provide new mobile live broadcast equipment for corporate interactive marketing and even the online live broadcast industry." Chen Yanghui told reporters.
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