The ancients said that "there must be a long time, and the long-term must be combined." Zhou Yi said "circular reciprocation, no extreme Thai come." The LED industry's "Golden Three Silver Four" sales season ended, the LED lighting industry is moving from the previous fragmented development to concentration. After encountering the price quagmire and increasing the profit without increasing profits, the LED lighting industry finally ushered in a phased recovery in the first half of last year, and even the momentum of the outbreak.
Quietly, in 2014, it was again in June. Looking back at the LED industry, I couldn’t help but feel “remembering the past years and hope that the Ming Dynasty will prosper the worldâ€. Some enterprises have collapsed in the shuffling period, and some have earned a lot of money. full.
With the various policies introduced by the government to support the development of the LED industry, the market recovery effect is gradually clear, and preferential policies and strong market demand have led to the smashing of small and medium-sized enterprises. For the main body of many new LED companies to join the battlefield, they can only choose the survival of the fittest in the market. If an industry wants to develop healthily, it must conform to the laws of the market economy and cannot build a “air castle†from the market demand.
Many industry experts predict that the current LED industry needs a vigorous reshuffle, for a LED company that wants to survive in this period, a storm is hard to avoid. After the reshuffle of the market for the survival of the fittest, nearly 70% of the enterprises will be eliminated, leaving a group of LED companies with strong capital and strong scientific research capabilities, and eventually become a "champion game" of "winners take all".
Market restructuring, competition "expedited"
Since last year, local governments have continuously introduced measures to save energy and reduce emissions. Injecting a shot of intensive agent into emerging LED companies, LED has attracted a large amount of capital as a sample of the national energy conservation and environmental protection industry. Especially in 2010~2012, there has been a wave of domestic investment in the LED industry. The production capacity generated by the overheated investment in the previous period was released from the second half of 2011 to the first half of 2013, causing the LED price to continue to fall.
Among the most exciting of these policies, the National Development and Reform Commission issued the "Notice on Strengthening Work to Ensure the Implementation of the 2013 Energy Saving and Emission Reduction Targets." According to the spirit of the Notice, the National Development and Reform Commission, the Ministry of Finance and the Ministry of Housing and Urban-Rural Development are jointly responsible for promoting the implementation of green lighting projects, implementing the planning of semiconductor lighting energy-saving industries, implementing energy-saving products for the benefit of the people, and promoting 130 million high-efficiency lighting products.
"With the development of the industry, the government's policy on the LED industry is definitely good, but sometimes it is difficult to implement it." A corporate executive who did not want to be named also expressed his concern. He said that if local governments do not examine whether LED companies truly master core technologies, or whether there are land, funds, and equipment idle, too many companies entering the LED industry may cause negative effects and undermine market rules.
Up to now, LED industry chain in the middle and lower reaches is experiencing big waves, and the game and integration between the emerging LED enterprises and traditional lighting manufacturers have begun. An industry insider complained that the LED terminal application market is also hot and cold: the outdoor media market is in a downturn, the LED display market is almost saturated; LED-backlit liquid crystal display products did not open until last year, but after a year of explosive development The market penetration rate of this product is nearly 70%, but it is facing the impact of new display technology OLED; the lighting market relies on government projects such as street lamp renewal and subway lighting. For example, chip makers, midstream package manufacturers face more intense competition.
Some insiders said in an interview that at present, there are about 4,000 downstream enterprises in the industry chain that operate purely LED products, and about 1,200 mid-stream enterprises, plus upstream enterprises that make materials and equipment, and the whole country. There are no more than 6,000 companies in total. In addition, there are some companies that have traditionally transformed into LED companies or made LED products, with about 2,000 companies nationwide. Together with pure-type companies, there are no more than 8,000 LED products companies. Among them, Shenzhen enterprises accounted for about 40% of the country, which is about 3,200.
At the same time, due to the intermediate link in the industrial chain, most packaging manufacturers are mired in the "linkage debt" dilemma, that is, the downstream terminal application manufacturers are in arrears with the packaging manufacturers' money, and the packaging manufacturers can only owe money to upstream chips and luminescent material manufacturers. In addition, traditional lighting manufacturers such as Philips, Sunlight, Op Lighting and Foshan Lighting are slowing down the bow, transforming and changing in twists and turns, attempting to regain control of the sovereignty. Undoubtedly, the game between emerging LED oligarchs and traditional lighting manufacturers will influence the pattern of the entire industry in the future, and the merger and acquisition of the upstream, midstream and downstream industry chains is gradually becoming the main theme of the LED industry.
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