With the rapid development of e-commerce, the consumption pattern has changed, traditional stores are no longer the only choice for shopping, more and more consumers are beginning to favor online shopping, as well as the purchase of home appliances. It is reported that Guangdong Wanjiale Gas Appliance Co., Ltd. and Guangdong Wanhe Gas Appliance Co., Ltd. respectively set up an e-commerce department this year to expand the online shopping market for gas appliances.
Many consumers have welcomed this. "Compared to traditional shopping, online shopping is more convenient. You can use the mouse at home to complete the entire shopping process, saving a lot of time and eliminating the multiple costs of traditional channels. I hope that the home appliance industry can mature in this piece. In the future, we will be able to buy a satisfactory product without leaving home."
“Although the traditional stores are still the main sales force, the high-growth cake in the e-commerce market cannot be ignored.†According to the relevant person in charge of Wanjiale, Wanjiale has transferred the first-line market CEOs to personally develop this market. At present, the company has started with several B2C companies are exposed to specific cooperation matters.
The industry believes that in today's market competition, brands have found it difficult to open the situation, and the price advantage alone can no longer stand out in the fierce market competition. Wanjiale established the e-commerce department in a timely manner, which not only enhances its internal cultivation, strengthens the core competitiveness of the brand, but also plays a role in the industry.
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