Analysis on the Situation of Online Purchase Price Increase in Chain in August 2012

The most fierce price wars waged by all major e-commerce companies in August did not stop the overall rise in online shopping prices. Yesterday, an Amoy net released the online purchase price index report for August. Compared with July, the average online purchase price in August rose by 1.1 percentage points month-on-month.

A net data show that from April to July, online shopping price index has been maintained at the low price segment below the benchmark price level. Moreover, since March, the average price of online shopping was once "five consecutive". The average price of online shopping products during this period was also significantly lower than the benchmark price. However, by August, online shopping prices have gradually returned to normal levels.

According to industry insiders, the overall growth of the online shopping market this year has slowed down. Online shopping prices in the period from March to July are “five consecutive”, which is exactly what the large-scale B2C achieved through the “price war”. The 30th Internet Survey Report issued by China Internet Network Information Center (CNNIC) pointed out that in the first half of the year, e-commerce companies continued to maintain user stickiness through low-price strategies such as price warfare, but as the overall growth of Internet users was weak, the future market growth momentum There is an urgent need to increase the number of users and increase the depth of consumption in order to increase the number of users.

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