July 2012 China Induction Cooker Market Analysis Report

Brand focus: The top three positions remain unchanged In July 2012, the pattern of brand awareness in China's Induction Cooker market has not changed significantly. The United States, Supor and Jiuyang have remained unchanged in the top three positions. Among them, Midea has more than 40% of the attention ratio, and its market position is very stable. The US SK2105 continues to be the most popular cooker product. The price of products under 500 yuan is close to 90%, which is the mainstream price segment of the market.

Report Highlights • Brand focus: The United States, Supor, and Jiuyang maintain the top three positions. Pentium and Galanz ranked in the swap, Pentium rose to fourth place, Galanz dropped to fifth place.

• Product Focus: Product Focus The top ten products in the list have seven models, and the sum of the attention ratio of 2000W and 2100W power induction cooker products exceeds 90%.

• Price segment pattern: Below 500 yuan is the mainstream price segment.

• Case Study - Midea: The ratio of brand awareness is basically the same at the end of the month and at the beginning of the month, and the number of commercially available products is relatively the largest.

First, the brand focus on the pattern • The top three spots of the brand watch list remain unchanged In July 2012, the brand awareness of the Chinese Induction Cooker Market changed little. The United States, Supor, and Joyoung maintained their top three positions unchanged. Among them, Midea has become the champion of this month with a percentage of attention of 45.9%, and its market position is very stable. Supor kept the runner-up unchanged, focusing on 14.1%, up 1.5% from June. Nine Yang kept the third place unchanged, focusing on 11.3%, a decrease of 1.2% from June. It is worth noting that this month, Pentium and Glanz were swapped, and Pentium rose to fourth place, and Galanz dropped to fifth place. The remaining brand locations remain unchanged.

(Chart) July 2012 China Induction Cooker Market Brand Concern Ratio Distribution Chart June-July 2012 China Induction Cooker Market Brand Concern Ratio Comparison

June 2012 July 2012 Brand Concern Ratio Brand Concern 1 US 44.10% US 45.90% 2 Supor 12.60% Supor 14.10% 3 Jiuyang 12.50% 90% 11.30% 4 Galanz 5.60% Pentium 1 5.50% 5 Pentium 5.10% Galanz 1 5.40% 6 Sunpentang 4.80% Sunpentang 3.90% 7 Gree 3.90% Gree 3.20% 8 Emmett 1.80% Emmett 1.50% 9 Haier 1.30% Haier 1.30% 10 Philips 1.10% Philips 1.20% - Other 7.20% Other 6.70%

Second, the product focus on the pattern (a) of the product concerned models • US SK2105 most consumers concern In July 2012, China's Induction Cooker market, the US SK2105's attention ratio of 7.7%, down from last month, but still the most affected The products that consumers care about have obvious advantages over other products. This 2100W power, mechanical control of the cooker price of 188 yuan this month, unchanged from the previous month. The top ten products in the product watch list were taken by Midea, Supor and Jiuyang. Among them, Midea has 7 models, Jiuyang 2 models, and Supor 1 model. Midea's products are generally high cost-effective, simple and simple shape design, consumer attention is very high.



(Chart) July 2012 China Induction Cooker Market Product Concern Ranking